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Agency Network: 
Published/Aired: 
December 2012

Description

Direct advertisement created by Milk, Sweden for The Foundation for Queen Silvia Children's Hospital, within the category: Public Interest, NGO.

Advertising Agency: Milk Reklambyrå, Sweden
Copywriters: Rasmus Andersson, Anders Holmström, Torkel Norling
Art Directors: Peter Eriksson, Gunnar Skarland
Digital creative: Axel Tagg
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Highest Rated

MrPotatoHead's picture

This is simply brilliant!

MrPotatoHead
Activity Score 529
Art Director
Klara K.'s picture

I like it. It's a formal letter made personal and the children are no longer some imaginary numbers in statistics but real laughing playing children.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

Well the idea worked.

kleenex
Activity Score 51126
Web Designer/Developer
MrPotatoHead's picture

This is simply brilliant!

MrPotatoHead
Activity Score 529
Art Director
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