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A Childish Letter

Agency Network: 
Published/Aired: 
December 2012

The Foundation for Queen Silvia Children's Hospital

Description: 

Direct advertisment created by Milk, Sweden for The Foundation for Queen Silvia Children's Hospital, within the category: Public Interest, NGO.

Advertising Agency: Milk Reklambyrå, Sweden
Copywriters: Rasmus Andersson, Anders Holmström, Torkel Norling
Art Directors: Peter Eriksson, Gunnar Skarland
Digital creative: Axel Tagg

Comments (3)

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Highest Rated

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

This is simply brilliant!

Klara K.'s picture
Klara K.
Activity Score 3343

I like it. It's a formal letter made personal and the children are no longer some imaginary numbers in statistics but real laughing playing children.

kleenex's picture
kleenex
Activity Score 50610

Well the idea worked.

MrPotatoHead's picture
MrPotatoHead
Activity Score 529

This is simply brilliant!

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