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Agency Network: 
Published/Aired: 
December 2010
The Family Planning Association of Sri Lanka Direct Ad -  Newspaper napkins

Description

A random reminder of DANGER can trigger us to rethink a decision or idea. Though the necessity of practicing Safe Sex is common knowledge, people need to occasionally be reminded ‘why’ in order to prompt them to do the right thing. This campaign was launched on the 1st of December 2010 and was carried on for a few days after. The message was communicated in Sinhalese to cater to the target audience. This execution will also be carried out in all three languages - Sinhala, Tamil and English.

Direct advertisement created by Saatchi & Saatchi, Sri Lanka for The Family Planning Association of Sri Lanka, within the category: Public Interest, NGO.

Caption

AIDS. You Can’t Wipe Your Hands of it. Stay Safe.

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jackmancer2017's picture

The image said it right. It's a "random" reminder.

jackmancer2017
Guest's picture

good work

Guest
CuriousPencil's picture

And it's also right in saying that people notice a message more when they're caught off-guard. I like this, it's well thought out and simple, delivering the message without spoiling dinner. Good job.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

like it..think the 'newspaper' napkin is a catchy way to communicate this

Guest
vasilissa's picture

The imposing aspect of advertising; focusing on the betterment of the human race. A great thinking and a good job. Congratulations!

vasilissa
Activity Score 16
Guest's picture

A great idea,Congratulations!

Guest
Guest's picture

nice way to express the meaning... congradz

Guest
Guest's picture

good work, its very catchy for the sri lankan people

Guest
Guest's picture

I visit AOTW often.. This must be the first Singhalese campaign that I ever saw on this site... Awesome stuff... Simple yet Strong message Very cleverly Delivered... Hope to see more like this in the future...

Guest
Guest's picture

Obviously that’s a great idea though it’s executed in a very simple way. . The target audience captures the idea easily. That’s the most important thing.

Keep up the good work !

Manusha

Guest
Guest's picture

maruuu

Guest
Guest's picture

Its a great idea. Keep doing..

Guest
Guest's picture

nice insight and good way of using it.. good stuf

Guest
Guest's picture

The advertisement is simple, brief and hits all the right notes: attracts attention with ease due to its placement and delivers the message to its target audience without sounding preachy. Very well done.

Guest
wildbore's picture

Good work guys. well done!

wildbore
Activity Score 749
Creative Director at - - -
Piyumz's picture

Superb idea!

Piyumz
Activity Score 37
Art Director at Saatchi & Saatchi Sri Lanka
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