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Cheese Pencil

Agency Network: 
Published/Aired: 
July 2011
T.D.G. Vertriebs Direct Ad -  Cheese Pencil

Description

Brief: The 3 different types of parmesan cheese needed packaging, which is easy to handle at meals and also lists portioning suggestions as a bonus. With the built-in grating function you can sprinkle delicious, appetizing flakes of parmesan cheese on your meal.

Brief from the client: Develop packaging for a trio of selected parmesan cheeses including a grater shaped like a pencil sharpener – an addition to the ‘The Deli Garage’ range, a food label that supports small manufacturers of delicacies with lovely packaging ideas.

Description of design: The cheeses are shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.

Results: The limited first edition of 500 was sold out 2 weeks after the launch.

Direct advertisement created by Kolle Rebbe, Germany for T.D.G. Vertriebs, within the category: Food.

Advertising Agency: Kolle Rebbe, Germany
Creative Director: Katrin Oeding
Art Direction: Reginald Wagner
Copywriter: Thomas Voelker
Account Manager: Marie Steinhoff
Photographer: Ulrike Kirmse
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Highest Rated

Ceballos's picture

Great job, guys!!!

Ceballos
Activity Score 621
Copywriter
The JACK's picture

Good idea.. I also want to buy it...

The JACK
Activity Score 438
Marketing Manager
CuriousPencil's picture

Beyond brilliant: logical even, fantastic work.

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

I want one.

kleenex
Activity Score 51126
Web Designer/Developer
NONE™'s picture

Mortal!!!!!!

NONE™
Activity Score 209
Other |

NONE™

joaquinsalim's picture

AWESOME

joaquinsalim
Activity Score 20
Art Director at Leo Burnett |

Joaquin Salim
www.joaquinsalim.com

makeyourfaith's picture

the product idea is great (which came from the client brief)... The packaging? meh....

makeyourfaith
Activity Score 2
Graphic Designer
Ceballos's picture

Great job, guys!!!

Ceballos
Activity Score 621
Copywriter
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