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Pierce Morosa LeCrisis® where it hurts the most

Agency Network: 
Published/Aired: 
December 2013
TBWA Direct Ad -  Pierce Morosa LeCrisis® where it hurts the most

Description

Exorcise the evil spirit of crisis and initiate a better life cycle in the New Year. White voodoo magic might help, while it most certainly would not do any harm. If needed, you may locate additional neuralgic spots on the body of Morosa LeCrisis. The way we figured, it's not enough to simply wish a happy new year any more ­ we needed a way to empower people dear to us to actively fight off bad luck and sentiments induced by enduring crisis. Naturally, we reached for some white voodoo. We created Morosa le Crisis ­  a voodoo doll that embodied the bad spirit of the enduring crisis. We made around 400 unique voodoo dolls and indicated on them neuralgic points for all the things we wanted to fend off in our society: belt­tightening, delayed payments, bid rigging, increased taxes, spreading of apathy, flourishing of mediocrity etc. and equipped the users with many pointy needles to use on points that bugged them the most.

Direct advertisement created by TBWA, Serbia for TBWA, within the category: Agency Self-Promo.

Caption

Exorcise the evil spirit of crisis and initiate a better life cycle in the New Year. White voodoo magic might help, while it most certainly would not do any harm. If needed, you may locate additional neuralgic spots on the body of Morosa LeCrisis.

Advertising Agency: LUNA\TBWA Belgrade, Serbia
Chief Creative Director / Art Director: Milos Ilic
Creative Director: Radovan Kupres
Illustrators: Tamara Joksimovic, Nevena Prodanovic
Production Coordinator: Marko Novakovic
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Highest Rated

MrPotatoHead's picture

So so....

MrPotatoHead
Activity Score 529
Art Director
MrPotatoHead's picture

So so....

MrPotatoHead
Activity Score 529
Art Director
sacrilegend's picture

A decent idea, executed marvelously. Love that each piece was unique, and the style is superb.

sacrilegend
Activity Score 3394
Copywriter
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