ADVERTISING

TBWA

Eco bags

Agency: TBWA

Description

TBWA\Vancouver has launched a line of environmentally-friendly bags, turning the standard shopping bag into a fashion accessory. These bags have generated buzz as far away as London and New York, winning awards and becoming a local in-demand product. The bags feature cheeky headlines such as, “See ladies, I am sensitive” and “My other bag is in my SUV”. The bags were intended to steer away from the too-earnest feeling of most environmentally-friendly products, and for this reason, several of the bags feature incongruous images such as a logger at work or a monster truck.
The bags are available to order through the website at http://tbwavan.com

This professional campaign titled 'Eco bags' was published in Canada in June, 2009. It was created for the brand: TBWA, by ad agency: TBWA. This Direct medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 14 years ago.

ADVERTISING

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