Advertisement
Agency Network: 
Published/Aired: 
March 2016

Description

Direct advertisement created by Script, Brazil for Surfrider Foundation, within the category: Public Interest, NGO.

Caption

The rubbish that is thrown into the ocean eventually returns. To everybody.
Help us to protect the world's seas and oceans.
www.surfrider.org

Advertising Agency: Script, Rio de Janeiro, Brazil
Creative Director: Ricardo Real
Art Directors: João Paulo Medeiros, Thiago Manhães
Copywriter: Felipe Machado
Film Production: TCO Filmes
Executive Production: JP Braga
Director: JP Braga
DP: Nando Azevedo e Fernando Fernandez
Edit: JP Braga
Color Grading: Nando Azevedo
Soundtrack: Daniel Medeiros, Leo Cruz, Marcelo Frota / Buena Musica
Log in or register to post comments

Highest Rated

jackmancer2017's picture

Well I can safely say I never leave trash behind and I'm often annoyed by people that naively do leave their trash behind - so in that respect, I might be a bit annoyed by being confronted with their trash yet AGAIN at my front door but nevertheless I think it's a solid and good idea :) not sure if it's really pricey, I think so.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Ron Burgundy's picture

Coming from a beach city, I appreciate this campaign, good stuff Script!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackmancer2017's picture

Well I can safely say I never leave trash behind and I'm often annoyed by people that naively do leave their trash behind - so in that respect, I might be a bit annoyed by being confronted with their trash yet AGAIN at my front door but nevertheless I think it's a solid and good idea :) not sure if it's really pricey, I think so.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Prof's picture

didnt convince me for some reason...

Prof
Activity Score 1449
Copywriter |

Quite really.

jagadeesh's picture

is the trash sent to the same people who left there? if it is, that's beautiful..
if not, i wont be happy to see someones trash sent to me to dispose them

jagadeesh
Activity Score 743
advertising ninja's picture

heheh, only pretty people in brazil i see.
i think you did a good job with the line "...returns to everybody". it might help deal with the "it wasnt me" syndrome of people, which is probably true for most of those people who received it.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
lpgatti's picture

really nice!!

lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

brenopontes's picture

Mates, this stuff is great! Trust me, being brazilian and from a 3 million people beach city, I can guarantee this method of catching people's attention is perfect for Rio's reality! Thumbs up all the way! Everyone goes to the beach, and even the ones who dont and/or dont litter, still will sympathize with this campaign. It's one of those cases of knowing your public.

brenopontes
Activity Score 21
Jackbr's picture

Ousado e genial.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Lazarus's picture

Like the same work for Surfrider in the states.

Lazarus
Activity Score 1536
Creative Director
UndoRedo's picture

Superb... confrontation and making people feel ashamed of their actions is the best way toy change their habbits even if sometimes it makes you feel annoyed, ask your mother... This is way more effective that watching any wwf, greenpeace, print or tv ad for people that don't give a s*%#!

UndoRedo
Activity Score 101
Copywriter at Forero & Rivier
robertorcruz's picture

que buena ! me gusto bastante.

robertorcruz
Activity Score 6
universidad central
chirag's picture

the recall effort is good for the people,
Better if could be done something for those who actually spoil the environment by throwing the garbage,
either the box should be packed thereafter and returned the same time.

chirag
Activity Score 52
Planner at brandtree
pejueni's picture

Brilliant idea!

pejueni
Activity Score 17
Copywriter
Featured Content

Latest Collections

Advertisement