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Target the Top

Agency Network: 
Published/Aired: 
December 2010
Description: 

A New Year’s gift for selected clients owning Subaru off-road vehicles. Subaru is an excellent choice for any mountain-lover because of its unique Symmetrical All Wheel Drive System (AWD). We made a special darts game. The dartboard represents a mountain with the circles replaced by topographic contour lines. (Contour lines are lines drawn on a map connecting points of equal elevation, allowing us to show the shape of the land surface). The different heights indicate the various scoring sections. This year, using the special Subaru-winged darts representing your Subaru vehicle, you can "Target the Top" at 2011m and enjoy 2011 points!

Direct advertisment created by Day6, Greece for Subaru, within the category: Automotive.

Advertising Agency: Day6, Athens, Greece
Creative Director: Ivan Papadopoulos
Art Director: Panagiotis Kavopoulos
Copywriter: Ivan Papadopoulos
Illustrator: Redoine Amzlan
Photographer: Αndonis Kefalonitis
Additional credits: Panos Theokas

Comments (3)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2357

Interesting DM. Nice job.

kleenex's picture
kleenex
Activity Score 50118

great idea,

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Nice. I'd try it, for some laughs.

jackblack's picture
jackblack
Activity Score 2357

Interesting DM. Nice job.

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