Agency Network: 
January 2011
Stihl Direct Ad -  Confetti


To wish all the best Stihl clients a happy new year, we sent them a greeting card in the form of a bag full of confetti made of wood shavings.

Direct advertisement created by Publicis, France for Stihl, within the category: House, Garden.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant art director: Antoine Dezes-Richard
Log in or register to post comments
Ron Burgundy's picture

pretty cool, I like that they designed it like those dollar store party stuffs.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackmancer2017's picture

Maybe it should have had something like "our idea of confetti" on it's packaging? Now it's a tad abstract. But love the thinking behind this ;)

Lazarus's picture


Activity Score 1536
Creative Director
Pankefir's picture

Nice but
i thing it's it will be better if they make it more colorfull like real confetti
i understand that in natural wood color it match more to STIHL but if they realy send it people they will recodnize the wood chips even if they were more colorfull

Activity Score 22
Glut's picture

Yeah! happy new year, in this one we will be cutting more trees than the last one.
Perhaps the ad will be better for other product, such as blower

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
writersblog's picture

Agreed, there's greenwash and then there's waste-all-our-trees-for-confetti

Activity Score 553
jackblack's picture

Close but no cigar for me.

Activity Score 2357
Art Director
Prasad Weerasekara's picture

hey...hey..... I like it...

Prasad Weerasekara
Activity Score 653
Sooty's picture

Don't really get the connection between confetti and New Year. Is it a French thing?

Activity Score 38
Dom Bulmer's picture

Agree with Jaap Grolleman, nice idea but it's missing the mention of "Confetti for wood workers". Otherwise it's just a bit too disconnected. Like the packaging, very Dollorama!

Dom Bulmer
Activity Score 51
Copywriter at BCP
Featured Content

Latest Collections