Agency Network: 
January 2011

To wish all the best Stihl clients a happy new year, we sent them a greeting card in the form of a bag full of confetti made of wood shavings.

Direct advertisment created by Publicis, France for Stihl, within the category: House, Garden.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Assistant art director: Antoine Dezes-Richard

Comments (10)

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Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

pretty cool, I like that they designed it like those dollar store party stuffs.

jackmancer2017's picture
Activity Score 6992

Maybe it should have had something like "our idea of confetti" on it's packaging? Now it's a tad abstract. But love the thinking behind this ;)

Lazarus's picture
Activity Score 1536


Pankefir's picture
Activity Score 22

Nice but
i thing it's it will be better if they make it more colorfull like real confetti
i understand that in natural wood color it match more to STIHL but if they realy send it people they will recodnize the wood chips even if they were more colorfull

Glut's picture
Activity Score 3935

Yeah! happy new year, in this one we will be cutting more trees than the last one.
Perhaps the ad will be better for other product, such as blower

writersblog's picture
Activity Score 553

Agreed, there's greenwash and then there's waste-all-our-trees-for-confetti

jackblack's picture
Activity Score 2357

Close but no cigar for me.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

hey...hey..... I like it...

Sooty's picture
Activity Score 38

Don't really get the connection between confetti and New Year. Is it a French thing?

Dom Bulmer's picture
Dom Bulmer
Activity Score 51

Agree with Jaap Grolleman, nice idea but it's missing the mention of "Confetti for wood workers". Otherwise it's just a bit too disconnected. Like the packaging, very Dollorama!