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The Rumpled Leaflet

Agency Network: 
Published/Aired: 
March 2009
SOS Children's Villages Direct Ad -  The Rumpled Leaflet

Description

Direct advertisement created by DDB, Romania for SOS Children's Villages, within the category: Public Interest, NGO.

Caption

Don't throw my destiny away!

Advertising Agency: DDB Bucharest, Romania
Creative Director: Theodor Sandu
Art Director: Maria Bobancu
Copywriter: Hana Ortopelea
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Highest Rated

Guest's picture

i think of this idea around 3 years ago but didnt have a chance to execute it.

Guest
MissCopywriter's picture

Having a child giving out leaflet of his own picture is pretty strong.

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
tirthomitro's picture

Bajaj Scooty - it riding, you soching...
LB Bombay had done this years earlier!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Misstree's picture

Yup...done by India for Bajaj ages ago! it was a TVC though....

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Dzsoi's picture

Handling out rumpled leaflets in a TVC?? And the story is... passerby unfolds the leaflet and see the child's face on it? I can't imagine that TVC... just a really bad one.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

i think of this idea around 3 years ago but didnt have a chance to execute it.

Guest
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