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Published/Aired: 
October 2008
Sooriya Publishers Direct Ad -  Bookmark

Description

Direct advertisement created by Saatchi & Saatchi, Sri Lanka for Sooriya Publishers, within the category: Professional Services.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Kusumsiri Wijeyawardana
Other additional credits: Anthony
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elnietodeNicho's picture

thank you guys. sales are not necessary, awareness is enough.
this is really boring...

elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
missed my turn's picture

HAHAHA why is this here?

missed my turn
Activity Score 426
CanibalStudio's picture

Is this an ad?

CanibalStudio
Activity Score 14
Art Director at Canibal Studio |

http://www.facebook.com/canibalstudio

CanibalStudio's picture

Is this an ad?

CanibalStudio
Activity Score 14
Art Director at Canibal Studio |

http://www.facebook.com/canibalstudio

Guest's picture

you don't even need an agency to do that for you..not very cost-effective

Guest
Guest's picture

FKN GOOD!

Guest
Guest's picture

Srilankan book market is very poor. That's why this kind of cost effective innovative advertising path is need.

Guest
Guest's picture

Go ahead Saatchi Colombo...

Guest
Guest's picture

was it a challenge ?

Guest
Guest's picture

Ha-ha-ha!!! Laughing my ass off at this!! Ha-ha! I think poor "Anthony" (See: other additional credits, above)had the shite job of inserting each bookmark. Ha-ha-ha!!

Guest
whitespace's picture

There's got to be a new low budget award category created just for this.

whitespace
Activity Score 1953
Creative Director
Guest's picture

sureshot kans guys... congrats

Guest
vuxanovici's picture

Is this a joke? Ivan, why is this here? I often thought of unsubscribing from adsoftheworld because there are sometimes too many ads in one day. It's really ridiculous to put this one here - it's like writing in a scientific magazine an article about a person discovering the fire in the 2009.

vuxanovici
Activity Score 253
Copywriter at V+O
Guest's picture

cannes silver!

Guest
Guest's picture

fkn creative

Guest
Guest's picture

fkn creative

Guest
john ler's picture

Great ! I was hesitating to submit my son's 1st birthday pictures.
Now I'm pretty sure they will be published.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
vuxanovici's picture

Saatchi & Saatchi rocks!!! Although, as we can see from the credits, a major role was played by a freelancer called Anthony. Anthony, if you are reading this, I'd just like to say: that ribbon you added to the bookmark is genius, PUUUURE GENIUS, I tell ya!

vuxanovici
Activity Score 253
Copywriter at V+O
Guest's picture

my mother-in-law wants a job as an art director. no previous experience (which may be a good thing) i'll be sending her your cv guys. sri lanka seems about far enough...wtf happened to lovemarks & sisomo??

Guest
Guest's picture

vuxanovici rocks!! as you may have noticed Anthony was also involved in the York ACs outdoor. wonder what his designation is and if Jagath could ever bear to let him go?!?

Guest
Guest's picture

GREAT copy, Kusumsiri!!!!!!!!

Guest
Guest's picture

why not....

Guest
Guest's picture

Perdedores

Guest
Guest's picture

Um, I'm in college, and student groups do this kind of stuff. Not really brain surgery...not impressed.

Guest
Guest's picture

when its an already a leading publisher and well known bookseller...wtf (why) & wtf (what) is awareness for? selling yellow/gold ribbons?
Suggestion: please refer few books (advertising) and better this...may be a good idea if you think it through to the next...hmmm sorry the 3rd level from here!
But keep it going guys...life is a race and you can catch up. Good luck!

Guest
Guest's picture

Ese men, dice "no no no no" porque "no" se le ocurrio a el... jajajajaja

Guest
Guest's picture

Bad art direction. No creativity. trihan

Guest
Guest's picture

i think it's a good business card idea... better than a normal business card. not killer though. a nice simple idea

Guest
Rupee87's picture

My question and confusion is! Why all these people for a small 2.50 rs job like this?
Creative Director: Asanka Ilamperuma
Art Director: Jagath Rathna Kumara
Copywriter: Kusumsiri Wijeyawardana

SHAME! Aside through my experience I always notice the prominence of the high-end work force in an agency being the pride! What about the Ant-worker who delivered this? I hate the classification at ad-houses!

Rupee87
Activity Score 58
Graphic Designer
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