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Business card

Agency Network: 
Published/Aired: 
August 2008
Slap Direct Ad -  Business card

Description

Direct advertisement created by Exclam, Brazil for Slap, within the category: Professional Services.

Caption

Thinking music all the time.

Advertising Agency: Exclam, Curitiba, Brazil
Creative Director: Lipsio Carvalho
Art Director: Eduardo Tavares
Copywriter: Maurício Ogrizek
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annasamara's picture

I like it. Good idea on the front, but on the back - typography could use some work.

annasamara
Activity Score 79
Freelance graphic designer
joeloks's picture

i agree with you anna,
You have your idea why change the back portion. By the way why cassette tape?

joeloks
Activity Score 10
Art Director at creative art director/pageshopdesign |

joeloks

gbl's picture

the cassette is a little too old and express bad quality. the line dont fit with the idea. but still cool.

gbl
Activity Score 451
Copy
ogilvyandmenon's picture

cool is the operative word

ogilvyandmenon
Activity Score 178
O&M India
witness505's picture

nice idea. The line sucks.

witness505
Activity Score 137
Envy New Media
act's picture

a cassatte makes me think that the sound quality of the studio is bad.

act
Activity Score 535
Art Director
ZZbottom's picture

why this has needed of such a huge explanation by a i'm-glad-with-myself body-copy ("... a great piece of design"...) and a cassette on visual? the business card itself could be work without any aid as well.

ZZbottom
Activity Score 111

zzbottom

annasamara's picture

I think it is always great to have a visual to go along with the identity piece.
But is the cassette part of the identity system?

Plus I think we have a generation gap - I have no problem associating cassette with music, but it looks like our younger audiences does.
I still say, the idea is cool, but it needs to be carried throughout the piece somehow, front and back.

annasamara
Activity Score 79
Freelance graphic designer
Age's picture

I totally agree with you.

Agê
www.propagandopropaganda.blogspot.com

Age
Activity Score 74
NatalieM's picture

Hip, but they might need some other materials showing their progress into the future of music production and not just the retro. Think timeless classic meets the future.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

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