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Park Assist System

Agency Network: 
Published/Aired: 
November 2010

Description

Postcard about the Skoda Yeti Park Assist System to distribute at the Bologna Motor Show.

Illustrator: lucycgi.eu

Direct advertisement created by Cayenne, Italy for Skoda, within the category: Automotive.

Advertising Agency: Cayenne, Milan, Italy
Creative Directors: Giandomenico Puglisi, Stefano Tumiatti
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Account: Giuseppe Francavilla
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Highest Rated

Guest's picture

Looooove it!

Guest
CuriousPencil's picture

Bravo. Takes a big foot to put 12 inches of clever into a 30 centimetre market and still make room for manoeuvre to kick ass.

"Yeti *still* finds reason to complain about the name..."

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Cool :)

If that's the key selling feature of the car, then bravo, very memorable!

Guest
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Guest's picture

smart

Guest
sirvan's picture

Nice. Cute.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Cesar Hector's picture

Kind of fun but I have seen this resource been used before.

Cesar Hector
Activity Score 217
Toulouse Lautrec
CuriousPencil's picture

I'd love to see more examples of this Cesar - any links to where we can look at others?

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

nice I like.

Guest
Muhammad Imran's picture

lol

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

tirthomitro's picture

fabulous!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture

Sweeeeeet!

LeeHarvey
Activity Score 3045
Creative Director
sxhizo's picture

Niccceeeeee! Real clever :)

sxhizo
Activity Score 38
Art Director at Lucideas
dadada's picture

I give it a "WOW!"

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Bravi gazzi!

Guest
New Nice and Fun's picture

So simple! So nice! BRAVO!

New Nice and Fun
Activity Score 377
Guest's picture

Simplesity likes creativity.
Excellent.

Guest
ronstr's picture

brilliant!

ronstr
Activity Score 140
Creative Director at art director
DBB's picture

like.

DBB
Activity Score 1216
elyoshiro's picture

very very very nice

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Carlos Garcia's picture

Pretty freakin' good!

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Guest's picture

Bravi gazzi!

Guest
Guest's picture

Any idea how much the price per piece was?

Guest
pez's picture

Love it!

pez
Activity Score 1804
Creative Director
Guest's picture

amazing...

Guest
thedesignaddict's picture

Nice one.

thedesignaddict
Activity Score 5403
Art Director at Freelance
joselucho's picture

good one!!!

joselucho
Activity Score 11
Copywriter at Periscopio
Guest's picture

Un onesto pezzo BTL. Niente più.

Manola Fili

Guest
JeffP's picture

I sense a nomination for the 2011 Lions in Cannes.

JeffP
Activity Score 810
Marketing Manager at TomTom
alexander_bickov's picture

Simple and clear. Love it

alexander_bickov
Activity Score 3279
Guest's picture

Simple idea. good idea.
what else.

Guest
Guest's picture

cool

Guest
mosho's picture

deserve award

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Guest's picture

Simply clever.

Guest
Guest's picture

Looooove it!

Guest
Guest's picture

Clever as hell, but my first thought was PER ITEM PRICE!!!! How much does that cost to have printed?

Guest
Guest's picture

Simple, clara y magnífica.

Guest
CANGRAFFIST's picture

God job..

CANGRAFFIST
Activity Score 3
Graphic Designer at advertising department
writersblog's picture

Bravo. Best use of magnets since the Maglev train.

writersblog
Activity Score 553
Copywriter
NaciBabuska's picture

this is perfect! bravo!!

NaciBabuska
Activity Score 42
Graphic Designer
chirag's picture

fabulous idea,,,nevr seen such a use of magnet,,,hats off to cayenne,,,

chirag
Activity Score 52
Planner at brandtree
Xphia's picture

i definitely like it, both the postcard & the real service it offer

Xphia
Activity Score 614
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