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Don't reach the bottom

Agency Network: 
Published/Aired: 
April 2017
Simple Wine Direct Ad - Don't reach the bottom

Description

Direct advertisement created by Y&R, Russia for Simple Wine, within the category: Alcoholic Drinks.

Advertising Agency: Y&R, Russia
Creative Director: Federico Fanti
Art Director: Zagoskina Margarita
Copywriter: Evgeny Tsiklauri
Illustrator: Nadira Filatova
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Highest Rated

kleenex's picture

amazing looking bottle.

kleenex
Activity Score 51110
Web Designer/Developer
kleenex's picture

amazing looking bottle.

kleenex
Activity Score 51110
Web Designer/Developer
emotionalbaggages's picture

The bottle can be a nice collection but as a very curious person I would love to chug the bottle to its last drop so I can read the comic before I drove home from the bar. Do you ever read a comic you're emotionally invested in that lost its last panel? That would make you anxious and would do anything to get the closure, no? That's what I get when you put the comic ending in the bottom of the bottle. Hehehe. I have a shitty idea, this is too late, but you can use it for your next drinking-problem awareness-raising program: Make a bottle with a death skull in its middle bottle and said 'this could be u, dry me up fam'. Reverse psychology. Boom. Nuff said. Ahahaha. It's a me, a drunk art director giving you unsolicited critique.

emotionalbaggages
Activity Score 44
Art Director
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