Worker And Kolkhoz Woman

Agency Network: 
May 2012

Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition.

Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something...

Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.

Additional Credits:

Direct advertisment created by BBDO, Russia for Sekunda, within the category: Office Equipment.

Sekunda Glue For Metal – Extends Life. Unbearably Long

Media: the prints were
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Copywriter: Denis Avraamov
Art Director: Mihai Coliban
Illustrator: Wireframe
Art Buyer: Marina Shponko
Account Manager: Ekaterina Konovalova

Comments (4)

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salil.sharma's picture
Activity Score 2428

lovely image

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
Activity Score 50174

The metal object looks great, but I do not think it goes with the copy.

Enduwolf's picture
Activity Score 165

How is this DM?

monte kelos's picture
monte kelos
Activity Score 205