Worker And Kolkhoz Woman

Agency Network: 
May 2012
Sekunda Direct Ad -  Worker And Kolkhoz Woman


Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition.

Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something...

Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.

Additional Credits:

Direct advertisement created by BBDO, Russia for Sekunda, within the category: Office Equipment.


Sekunda Glue For Metal – Extends Life. Unbearably Long

Media: the prints were
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Mihai Coliban
Copywriter: Denis Avraamov
Art Director: Mihai Coliban
Illustrator: Wireframe
Art Buyer: Marina Shponko
Account Manager: Ekaterina Konovalova
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salil.sharma's picture

lovely image

Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture

The metal object looks great, but I do not think it goes with the copy.

Activity Score 51098
Web Designer/Developer
Enduwolf's picture

How is this DM?

Activity Score 165
Copywriter at Advertising Energy Group
monte kelos's picture


monte kelos
Activity Score 205
Art Director
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