Cultural context: decorating their living rooms with miniature copies of famous russian statues / historical characters is a lower middle class tradition.
Idea: sekunda glue will extend the life of your decorative objects for so long that they simply have to start doing something...
Execution: miniature copies of famous statues of “worker and kolkhoz woman” statue in moscow (used on mosfilm’s logo, stamps) were featured in the campaign… with a twist.
Direct advertisement created by BBDO, Russia for Sekunda, within the category: Office Equipment.
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