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Pizza Digitale

Agency Network: 
Published/Aired: 
December 2011
Scholz & Friends Direct Ad -  Pizza Digitale

Description

Objective: Get Digital Creatives interested in Scholz & Friends – and hire them.

Concept: In cooperation with the delivery service Croque Master Scholz & Friends created the „Pizza Digitale“. A special pizza, which was for four weeks added to every order from other major agencies’ employees. The recipe was simple: Pizza dough with tasty tomato sauce, shaped like a QR-Code, which directly links to a mobile landing page. That way we made sure our message – Scholz & Friends is seeking for Digital Creatives – would reach just the right person.

The Result: Lots of job interviews and some new teams for our Digital Department.

Target Audience: All major agencies’ employees, who have enough digital competence to decode the Pizza Digitale.

Direct advertisement created by Scholz & Friends, Germany for Scholz & Friends, within the category: Agency Self-Promo.

Advertising Agency: Scholz & Friends, Germany
Creative Directors: Marc Kittel, Pedro Sydow
Copywriter: Christopher Nothegger
Art Director: Stefan Schabenberger
Graphic:: Kathrin Fach
Technical Direction:: Andreas Maser
Web Development:: Aleksandr Lossenko
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kleenex's picture

interesting idea.

kleenex
Activity Score 51166
Web Designer/Developer
andylefty's picture

Great.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Vlady's picture

nice. saw it on youtube couple of weeks ago: http://www.youtube.com/watch?v=SzqTDRThbiE

Vlady
Activity Score 5
Lazarus's picture

Interesting way to recruit.

Lazarus
Activity Score 1536
Creative Director
Sarah80's picture

very very nice.

Sarah80
Activity Score 207
Marketing Manager at Brand Manager
Jackbr's picture

Inteligent. Very nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

NicoCiego's picture

looks more like pancakes but nice work. good job.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
fadirahhal's picture

i like

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
Scrapenbaker's picture
Scrapenbaker
Activity Score 404
Art Director
Hawrys's picture

cool!

Hawrys
Activity Score 198
Copywriter
Martijn.'s picture

Great idea!

Martijn.
Activity Score 74
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