Problem: Street children are a global problem. In China, informal statistics have up to 1.5 million children living on the streets, of which up to 79% are exploited by criminals who force the children into picking through garbage, begging, performing or stealing. These children are trapped in a life of pain and suffering where malnutrition and abuse are all they know. For the average person on the street the sight of these children is disturbing but nothing new, and as much as they’d like to help they don’t know how.
Direct advertisment created by Linksus, China for Save the Children, within the category: Public Interest, NGO.
Tear here to stop Child Exploitation /
Rip down the string and set her free
Advertising Agency: Linksus, Beijing, China
Creative Director: Polar Qiao, Lin Bo, Gao LuYang
Art Director: Polar Qiao, Lin Bo, Gao LuYang
Copywriter: Tian LiGang, Tian LinYan, Gentrad
Photographer: Shi Zhong, Hui Jing
#FeelGoodFriday: SickKids Changes The Way We See Sick KidsRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More