Space for 4000 photos

Agency Network: 
April 2009
Sandisk Direct Ad -  Space for 4000 photos


Direct advertisement created by The Jupiter Drawing Room, South Africa for Sandisk, within the category: Electronics, Technology.

Advertising Agency: The Jupiter Drawing Room, Johannesburg
Creative Director: Tom Cullinan
Art Director: Graeme Bettles
Copywriter: Aviv Weil
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Guest's picture

Who in thier right mind would carry this piece of shit around. As if getting round town wasnt difficult enough without as you say carrying "a giant billboard".

Where do you guys come from..Jupiter??

TRICKY's picture

everyone..... people recycle everything these days from bags to containers to bottles to huge envelopes.....this is a great solution for the brief
job well done

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

I agree. This works well. I would take one!

Guest's picture

'Who in thier right mind would carry this piece of shit around.'

-Gold! well done whoever made this comment you topped off my friday with a laugh.

Guest's picture

i like the idea but did people complain about it?

NastyJester's picture

I just love it when companies turn me into a giant billboard.

Activity Score 740
Guest's picture

Brilliant idea nonetheless.....

Guest's picture

good idea

partially_impartial's picture

Despite becoming a walking advertisement for Sandisk, I think it's clever that the bag could actually hold 4000 printed photos just like the mem card could.....but would the customer understand the connection without seeing the brief?

Activity Score 91
Graphic Designer
everartz's picture

i didnt like it and i think its irrelevant

Activity Score 7613
Art Director |

| everartz |

Guest's picture

My what liberal use of the word brilliant. Do you people even know what the word means? Because this is most certainly not "brilliant"!

Guest's picture

no me gusta por esta razón:

- se supone que la memoria es chiquita lo cual es una gran ventaja,
pero en este caso la muestran super grande lo cual me parece incómodo.

Fridgerator's picture

I think this works well in terms of the storage idea. But these things are supposed to be portable, compact and easy to carry. I guess you can't get the best of both worlds.

Activity Score 458
OCAD - 2nd Year Advertising |

The concept is only as good as the execution.

Guest's picture

Thanks for wasting all that god damn paper.

Guest's picture

f!@#k off. go hug a tree hippie. i think it works well. nice work.

JamaisVu's picture

Tree huggers should shut the fuck up. This is a great cost-effective idea. I saw it on the Exhibiton page. I'm glad it made it to the front page.

Activity Score 408
Guest's picture

A tad inconvenient though.

Guest's picture

it bring excitement to people everyday boring mundane life. cannes ????

Guest's picture

a pretty straightforward solution to a non existent brief.
loeries deadline looming?

Guest's picture

1) this job obviously wasn't briefed in by Sandisk as they supply many retailers not just CNA and CNA is Jupiters client.
2) how did it transform people into walking billboards promoting CNA's processing centre when the CNA logo is small and facing inwards towards the person carrying it!
no one would know it's for CNA, a pretty poor billboard for the so called client.

it just doesn't work on so many levels.

Guest's picture

FYI: it was a product promo for CNA pal. like they do promos for books/games/cards or anything else on the shelves. this is the solution, apposed to doing a hanging poster or a gondola stand.

mark09's picture

I wouldn't use this bag.

Activity Score 90
Guest's picture

Goed gedoen! schmaaak dit vreeslik...

LucasPS's picture

Why that big?? its a gigant bag whit no idea propose, will work equal with a smaller size.

Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

bryan9's picture

I ve seen thousand ideas like this. Next!

Activity Score 110
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