Reverse Calendar

Agency Network: 
December 2011
Sanctuary India Direct Ad -  Reverse Calendar


The brief to the agency was to make people aware of the urgent need to protect the Earth's living resources. The solution is a calendar in reverse. The dates of each month appear backwards (for example, January starts with the 31st and ends with the 1st). This reverse calendar works, as a daily remaider on how animal numbers in the wild are decreasing everyday.

Direct advertisement created by DDB, India for Sanctuary India, within the category: Public Interest, NGO.

Advertising Agency: DDB Mudra, India
Chief Creative Officer: Bobby Pawar
Creative Directors: Sreejith Kodoth, Ranjith Sasidharan
Art Director: Sreejith Kodoth
Designer: Sreejith Kodoth
Copywriters: Vaspar Dandiwala, Ranjith Sasidharan
Illustrators: Dhanil, Sreejith Kodoth
Photographer: Yuvraj Vivek
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monoliz's picture

nice stuff

Activity Score 1304
headoffice Communication's picture

love DDB, gr8 work.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
monoliz's picture

nice stuff

Activity Score 1304
kleenex's picture

I like the idea.

Activity Score 51110
Web Designer/Developer
Dean.'s picture
Activity Score 3
Graphic Designer
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