Seed Pot

Agency Network: 
June 2012

At some point in elementary school, all kids are tasked with the difficult project of growing a bean sprout. Capitalizing on this knowledge, Samsung and Cheil put direct mailer recipients to the test with a small bean planted in a mini pot shaped like a fridge, with the question: “If fresh food could talk, what kind of fridge would it recommend?” If you watered it correctly and treated your bean the way you’re meant to, it would sprout up to reveal Samsung as the fridge of choice (written on the actual plant). This witchcraft is made possible by laser sketching apparently, and proves that yet another elementary school project turns out to have real-world applications.

Direct advertisment created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

If your fresh food could talk, what kind of fridge would it recommend? Water and place in sunlight to find out.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco
Art Director: Donald Vann
Copywriter: Jason Partridge
Design / Studio Director: Joe Borges
Director of Client Services: Cory Smythe
Account Supervisor: Demetri Conias
Creative Resource Manager: Pat Rawluk
Director of Strategic Planning: Allison Humphries
Printing: Frank Turner of Clockwork Productions
PR Agency: North Strategic

Comments (10)

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NicoCiego's picture
Activity Score 1033

Well thought of

Sandeep U's picture
Sandeep U
Activity Score 24

after looking after this image do u think its fresh

sandy24's picture
Activity Score 288

Good one.

Knella's picture
Activity Score 150
kleenex's picture
Activity Score 51022

Similar, but not really feeling this ad.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673


Love creating ads..

adamlangdon's picture
Activity Score 3

Obviously if this technology exists it has been done before, linking to a place that used the same technology but a separate idea and saying "DONE!" doesn't count. It's ideas that matter, that's the business we're in! The idea is solid on this one.

Ron Draper's picture
Ron Draper
Activity Score 2


dthlb72's picture
Activity Score 545

Well said! but really feel terrible for the plant! ..... :(