Agency Network: 
December 2011
Saatchi & Saatchi Direct Ad -  Brief


To celebrate the new year, IAL Saatchi & Saatchi sent a creative brief to all its clients asking them to design a greeting card for the agency.

Direct advertisement created by Saatchi & Saatchi, Pakistan for Saatchi & Saatchi, within the category: Agency Self-Promo.

Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Jamal Husain
Strategy Director: Nida Haider
Art Director: Shahrukh Raza
Copywriters: Sarwat Azeem, Assam Khalid
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jackmancer2017's picture

Hehe, a clever reminder to show what our craft is. Did they receive any results? If so, displayed them?

Activity Score 6992
Copywriter at Editor/Student
andylefty's picture

Why? This would be the actual brief except you've sent it to your clients instead of sending them a creative greeting card.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Hadrons's picture

that *is* the greeting card...
I don't find it amusing - rather disappointing.
you know what - it's lame.

Activity Score 6041


sakibafridi's picture

Ha! Totally fun! Nicely done IAL.

You should post some of the submissions from clients, along with agency feedback telling them it's a good first attempt and they should keep trying :)
Better yet, completely change the brief after they show you concepts. And make the deadline EOD!

Activity Score 167
Art Director |


Roger Keynes's picture

Pakistan office...

Call from Saatchi HQ.

Yes, it's urgent. :(

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sergeo_syd's picture

I am with Hadron on this. Awfull and from Saatchis to boot. It's a creative from a suit.

Activity Score 595
Production Manager at | - Film Production Management

MikeYikes's picture

The whole point is to make it sound like a suit's work. Not a creative's :)

Activity Score 117
Creative Director
andylefty's picture

MikeYikes surely an ad agency would want to show off their creative talent, not sub-communicate that they have none.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
MikeYikes's picture

Andy, I think this does show off their creative talent really well. I see a bigger strategy in this than a well designed greeting card, to be honest.

Activity Score 117
Creative Director
kalpesh78's picture

Sad. unexpected from the Saatchi stable.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

smartfarooq's picture

Cool. This is the good & new approach on the eve of seasons greeting.

Activity Score 19
Copywriter |

I Love

khansohaib's picture

i think its so clever give the client a taste of their own medicine,
hahaha love the brief, all the little anecdotes the clients love to use
"out of the box"
"wow factor"

good work Saatchi !!

i don't think its the greeting card guys,
Its a brief the clients make the cards.

Activity Score 3
Graphic Designer at IAL Saatchi & Saatchi Pakistan
kleenex's picture

no no no....too much text.

Activity Score 51098
Web Designer/Developer
vote4pedro's picture

In other words, you couldn't come of with a decent holiday card. And did this instead.

Activity Score 4601
andylefty's picture

You express it better.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

This sort of mockery is standard water cooler talk in some organizations -- probably too many -- ergo familiar, not fresh, and to go Full Pollyanna on it, not reflective of our best selves as an industry.

Oh I know, lighten up, it's a joke. Sounds bitter and snide, though. Uh uh.

No rating.

Activity Score 5144
Art Director |

That's it.'s picture

I watched an AD today about a cereal, I really liked that box of CEREALS, the cereal’s BOX reminds me when I was YOUNG, and collected COLOURFUL boxes, especially the ones with RED colour, which reminds me of my old CAR, on weekend’s I drove the red monster to the ICECREAM parlour, I love ice-cream especially the one with dark CHOCOLATE, I think BELGIAN chocolate is the best, I never went to Belgium though, it’s in EUROPE and Europe is in CRISIS these days, but crisis is EVERYWHERE, anyways as I was saying, hmm…..


Don’t Let Your Brand LOST in the thought.

IAL Saatchi & Saatchi

Activity Score 2
MikeYikes's picture

What I'm getting through this is that they want to put the client in the creative's shoes; to turn the tables as it were: we design a card every year for you, but this year it's your turn to do it for us. I think that's pretty nifty; I certainly haven't seen it done before.

Activity Score 117
Creative Director
Target Market's picture

Hahaha. Hilarious. Great idea, guys. love how serious it sounds. very creative.


Target Market
Activity Score 26
GLP's picture

If I'm their client and receive this in mail... I wonder what it would say on the envelope ... "Seasons Greetings" or may be "Happy Holidays"? And then when I open it and read THIS ? ... hmmmm .... Call me old fashioned but I will not be impressed ... I still want to see an actual greeting card with holiday message on it. There may be subtle humor or this could be Saatchi's way of showing off their creative talents ... But after reading the card my expression would be "Are YOU serious" ?

Activity Score 6
shahidali's picture

I like the idea but the execution is a bit flat. It should have spices, i.e. the words that usually clients use should have been more prominently fit in the content in a context of a caricature

Activity Score 4069
Dhaka, Bangladesh |


chuckieT's picture

It's usually not the clients' fault that the creative team has such a short turnaround time. The brief has usually been with Planning for a month.

Activity Score 680
Walhaala's picture

that is really one of the poorest ads i´ve ever seen. the idea: not brilliant, but got potential. the execution: ./. no words for that poor stuff!

Activity Score 39
ashan's picture

it's not a new thought.

Activity Score 70
Copywriter at Phoenix Ogilvy |

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

brymiguel's picture

This is the same thought everyone has had at some point, except they actually did it. Kudos.

Activity Score 60
tazyboy's picture


Activity Score 777
Art Director
iambusy's picture

good thought turned to a bad idea. cmon sucha bad copy. You could have surprised the clients with some wordsmith expertise

Activity Score 2219
Copywriter |


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