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Balls

Agency Network: 
Published/Aired: 
February 2009
Roche Direct Ad -  Balls

Description

Direct advertisement created by McCann, Portugal for Roche, within the category: Pharmaceutical.

Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Bomtempo
Copywriter: Emerson Braga
Art Directors: André Lopes, Rita Andrade
Account Supervisor: Sônia Correia
Producer: Rui Paz
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Todster35's picture

Great idea. Practice on your stress ball - very practical.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

Guest's picture

ummm.... someone is copying someone.... who was first?

http://www.dubailynx.com/winners/2009/direct/win_2_1.htm

Guest
Guest's picture

Brilhant!!!! Great idea...

Guest
Jumo's picture

Excellent.

---
Jumo,
AD Fortune Promoseven Morocco

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

amin24e's picture

Good idea
Spark of creativity | http://felket.blogspot.com/

amin24e
Activity Score 127
student
Guest's picture

Who ever owns it

it's a great idea.

Guest
milacamila's picture

thats when you say, i wish i`d thought of it

milacamila
Activity Score 13
La Mesa Publicidad
Guest's picture

Smart!

Guest
bknowlden's picture

I wish there was something about "does the stress of not knowing tire you out?" or something to tie in the stress ball a bit more, great idea though.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

i get your point... and i agree: there should be more links related to the fact that this ball is used for "no-stress"... but it is still nice!

Guest
Guest's picture

it's a great idea.

Guest
ADebutant's picture

Didn't I see this done by a miami ad school student for an awards brief?

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
DarkSide's picture

Boa

DarkSide
Activity Score 1066
Other
Guest's picture
Guest
Guest's picture

Been done before. Check out last year's student D and AD annual.
-Z

Guest
Guest's picture

Great idea.... thumbs up guys

Guest
Guest's picture

Good one

Guest
Guest's picture

great!!!!!!!

Guest
Guest's picture
Guest
Guest's picture

Now it's clear that Dubailynx is a full of scam......congratulations mccann

Guest
Guest's picture

its very easy to tarnish the whole region for the fault of one. i for one know that it is not copied. jwt came up with this idea last year and have been working with focp on this project.
if it is copied, one agency would have their date of release before the other not at the same time.

Guest
Guest's picture

roche put their stress balls on ads of the world after dubai lynx. had anyone seen it before that??

Guest
Guest's picture

I don't know who did first, all i know is that this idea was online, in the copywriter's blog and site, still in rough, since January 2008:

http://portfolio.emersonbraga.com/outdoors.html

http://portfolio.emersonbraga.com/images2/cancrobola.jpg

McCann sold this idea to Roche in April 2008 and 60 000 balls were produced in January 2009.

Now, if both agencies had the same idea at the same time, congratulations to both.

Guest
Guest's picture

Congratulation McCann, Congratulation Jwt.
Great Idea!!

Guest
gmint7's picture

:::J:::
congrats emerson.. ??

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

TRICKY's picture

well done

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

JAG's picture

Excellent idea. Gives a woman the idea she really can detect the tumor.

JAG
Activity Score 166
Web design
Guest's picture

Copy cat!!!!

Guest
Guest's picture

How ironic, you look at the picture and you see one of Mccann's employees receiveing the stressball near the agency's office. How convenient. Smile for the camera darling we need to show how credible ths action was ;)

Guest
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