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Stationary

Agency Network: 
Published/Aired: 
September 2009
Rethink Direct Ad -  Stationary

Description

Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, we printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.

Direct advertisement created by La Charcuterie, Canada for Rethink, within the category: Food.

Advertising / Design Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director / Designer: Lisa Nakamura
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Highest Rated

Grace's picture

That is kinda cool.... but how do you get a hold of a business card if it is all stringed up?

Grace
talkingisfree's picture

Sooooooo nice. I love it.

talkingisfree
Activity Score 2712
Art Director
Grace's picture

That is kinda cool.... but how do you get a hold of a business card if it is all stringed up?

Grace
jorj's picture

This IS cool!

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

fantastic!

Guest
everartz's picture

i dont get it :(

everartz
Activity Score 7613
Art Director |

| everartz |

ivan's picture

It's stationary for a butcher. They use meat and related elements for the identity.

ivan
Creative Director at Ads of the World
copycomoelcopi's picture

made me hungry…

copycomoelcopi
Activity Score 822
Copywriter
Guest's picture

you are an animal. ;)

Guest
silvi's picture

nice, but not very original. Some predictable.

silvi
Activity Score 4172
Copywriter
Guest's picture

nice

Guest
PERP's picture

That's funny.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

Didn't they just do this for something else? Must be the printing on meat period at rethink.

Guest
Inkit's picture

Good brand strengthening.

Inkit
Activity Score 8

Rachel Nightingale
Print Broker

Guest's picture

very nice.

nemai mondal Bangladesh.

Guest
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