ADVERTISING

ReThink Breast Cancer

Give A Care

Agency: Lg2

Description

2019 Clio Juror: Élise Cropsal
Young women diagnosed with breast cancer don't necessarily need flowers or cards, but support and comprehension. That’s the insight behind Rethink Breast Cancer’s initiative. Introducing Give-A-Care: The first line of products for young women with breast cancer, that actually understands young women with breast cancer. More than just a care package they can actually use, each product is named in a bold way that helps to educate about what a loved one with breast cancer is actually going through.

This professional campaign titled 'Give A Care' was published in Canada in September, 2016. It was created for the brand: ReThink Breast Cancer, by ad agency: Lg2. This Direct medium campaign is related to the Public Interest industry and contains 10 media assets. It was submitted over 7 years ago.

Credits

Advertising Agency: lg2, Toronto, Canada
Creative Directors: Nellie Kim, Chris Hirsch, Claude Auchu
Graphic Designer: Élise Cropsal
Copywriter: Ariel Riske
Art Director: Zachary Bautista
Account Services: Krista Findlay, Antoine Levasseur, Taylor Johnston, Chloé Gascon, Alexandre Normand
Digital Creative Director: Jennifer Varvaresso
User Experience: Joël Auchu
User Experience: Nicolas Baldovini
Digital Planner: Meg Siegel

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.