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Crumbs

Agency Network: 
Published/Aired: 
August 2012
Red Cross Direct Ad -  Crumbs

Description

Direct advertisement created by Saatchi & Saatchi, Poland for Red Cross, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Director: Max Olech
Deputy Creative Director: Blanka Lipinska
Copywriter: Natalia Pryzowicz
Art Director: Agata Kubien
Business Director: Jola Mazurek
Account Director: Sylwia Jedynska
Account Manager: Anna Drozda
Photographers: Przemek Kulikowski, Filip Zolynski
Make Up: Slawek Oszajca
Technical Support: Studio Tecza
Postproduction: Piotr Karpinski
Production: Ewelina Kiliszek
Advertiser’s Supervisor: Urszula Okon
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Highest Rated

CommandZ's picture

Overt guilt trip strategy is too off putting for me and I would transfer that irritation to the restaurant. I'm there to eat, not feel like I've been set up.
According to the rationale this is from last year. Ivan, I thought you were just posting current work?

CommandZ
Activity Score 2498
Creative Director
bate_palmas's picture

As a diner I can't imagine ever sitting there enjoying a meal with one of these on my lap. I'd put it to the side. So for me, this is not effective.

I've also seen this sort of thing done better (not exactly the same, I know - but its helluva similar). When it's in a shopping context, it's less invasive and as a result, I think more effective.

http://adsoftheworld.com/media/ambient/feed_sa_trolley

bate_palmas
Activity Score 1479
ace85le's picture

Very unappetizing. There's a line between stirring up empathy and stirring up annoyance.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture

You do realize what happens if someone puts the napkin face down?
Michael Jackson would have loved it.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

feysal's picture

very clever...troll you just a perv.

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

the_lizard_king's picture

i really don't want to be bothered by such advertising when i am expecting a nice dinner at a hotel.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

CommandZ's picture

Overt guilt trip strategy is too off putting for me and I would transfer that irritation to the restaurant. I'm there to eat, not feel like I've been set up.
According to the rationale this is from last year. Ivan, I thought you were just posting current work?

CommandZ
Activity Score 2498
Creative Director
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