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#complimentaryorange

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January 2017
Rays of Sunshine Direct Ad - #complimentaryorange
Rays of Sunshine Direct Ad - #complimentaryorange
Rays of Sunshine Direct Ad - #complimentaryorange

Description

January 16th is known as ‘Blue Monday’ and is officially the saddest day of year. With the joys of Christmas behind us and New Year nothing more than a fading memory, we find ourselves in the depths of winter with nothing to look forward to but work. For seriously ill children these blues aren’t consigned to just one day. They can be all year round. That’s where Rays of Sunshine come in. A UK charity who grant wishes to seriously ill children when they need it most, Rays of Sunshine bring light into their lives by making their wishes come true. And on Blue Monday, they want to extend this goodwill to the British public at large.

What is #complimentaryorange?
http://complimentaryorange.com

Orange. The colour of sunshine, the complementary colour to blue and a symbol of love. On Monday, lucky commuters, office workers, celebrities and shoppers in retailers around the country will be presented with a beautifully wrapped, juicy orange and a compliment. Anyone can get involved via the social campaign #ComplimentaryOrange and - most importantly – everyone is encouraged to pass on the goodwill. Rays of Sunshine want as many people as possible to write their pleasantries on an orange and give it to someone else this Monday. It is the perfect antidote to the Blue Monday blues. A kit containing all essential information can be accessed via the campaign website http://complimentaryorange.com. Finally, the work of Rays of Sunshine will go on all year around and if people are feeling particularly generous, they can donate £3 to Rays of Sunshine by texting ‘RAYS17 £3’ to 70070

Direct advertisement created by TBWA, United Kingdom for Rays of Sunshine, within the category: Public Interest, NGO.

Advertising Agency: TBWA, London, UK
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Highest Rated

kleenex's picture

nice.

kleenex
Activity Score 51126
Web Designer/Developer
kleenex's picture

nice.

kleenex
Activity Score 51126
Web Designer/Developer
Dzsoi's picture

Nice psychological trap!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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