Foam Finger Give Away

Agency Network: 
September 2012

Direct advertisment created by BBDO, United States for Prostate Cancer Foundation, within the category: Health.

Get checked!
1 in 6 american men will develop prostate cancer in their lifetime.
Learn more at PCF.ORG

Advertising Agency: BBDO, New York, USA
Creative Director: Tim Bayne
Creative Director: Lauren Connolly
Associate Creative Directors: Ash Tavassoli, Yvonne Cheng

Comments (4)

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the_lizard_king's picture
Activity Score 1257

The finger pun works really well. The ambient media selection is great too. But I really don't know if i would like to wear 'the finger' donning an advertise about prostate check-up.

And then GOD said...
Let there be creativity!!!

kleenex's picture
Activity Score 50602

the idea works for me.

HTG's picture
Activity Score 239

Funny, smart, and makes getting poked less of a taboo ... as long as it's in the doctors office.

DaAvitar's picture
Activity Score 198

I wouldn't wear it....great idea nonetheless