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Pricing

Agency Network: 
Published/Aired: 
March 2012
Princesa Direct Ad -  Pricing

Description

Direct advertisement created by Staff, Brazil for Princesa, within the category: Retail Services.

Caption

Forgot to buy anything? We remind you.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Head of Art: Bernardo Machado
Art Directors: Felipe Menezes, Bernardo Machado, Henrique Parada
Copywriter: Maicon Silveira
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lpgatti's picture

awesome!

lpgatti
Activity Score 339
Creative Director at publicidade |

Lp Gatti

kleenex's picture

Winner!!!

kleenex
Activity Score 51098
Web Designer/Developer
sacrilegend's picture

Stickers are a brilliant idea now? Please. Even the messaging is all wrong. I would never have known that this was a "buy now, receive at your doorstep" sort of call-out.

sacrilegend
Activity Score 3394
Copywriter
hmaffia's picture

No, stickers aren't a brilliant ideia. Stickers aren't even an idea. Stickers are only the media.

The usage of the media is what makes an idea good.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

sacrilegend's picture

Stickers may have been the medium, but they were also a fundamental part of the idea. "get people where they're at."

Again, my problem is this is neither creative in its presentation (that tacky sale-sunburst bit is especially nauseating), nor is the messaging clear.

Bah.

sacrilegend
Activity Score 3394
Copywriter
Knella's picture

so so

Knella
Activity Score 150
Olafski001's picture

What's up with this? I don't see the brilliance of this one

Olafski001
Activity Score 1193
Copywriter |
HEROE®'s picture

mmmm

HEROE®
Activity Score 39
Graphic Designer at Young and Rubicam Perú
HEROE®'s picture
HEROE®
Activity Score 39
Graphic Designer at Young and Rubicam Perú
theanc's picture

Although it's good media idea, wouldn't it be kind of annoying to see those tags everywhere? I mean, splashes were made to get people's attention because they don't want to see ads. I wouldn't like to give my attention to something so invasive like this.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

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