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Published/Aired: 
March 2012
Planet Kids Direct Ad -  Invite

Description

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Direct advertisement created by Happy Creative Services, India for Planet Kids, within the category: Education.

Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
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Highest Rated

mertos's picture

okka

mertos
Activity Score 904
Creative Director
kleenex's picture

cute.

kleenex
Activity Score 51078
Web Designer/Developer
mertos's picture

okka

mertos
Activity Score 904
Creative Director
somecopywriter's picture

Great for kids. Spot on.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Lawson Hembree's picture

Perfect for the target market.

Lawson Hembree
Activity Score 444
Where is the idea's picture

The copy in the invite says otherwise and is talking to the parents...also wonder how the tiny TG will play with this, without any place to grip them. In the visual the grip looks pusedo.

Where is the idea
Activity Score 707
Creative Director
Where is the idea's picture

and what's with the talking back?

Where is the idea
Activity Score 707
Creative Director
miss copywriter 24's picture

simple,creative and ohhh so cute ! it completely serves its purpose .

miss copywriter 24
Activity Score 8
Copywriter
Mika HW's picture

I like it!

Mika HW
Activity Score 19
Art Director at Freelancer
ET - English Teacher's picture

Kids will definitely love it. And I love the creative idea.

ET - English Teacher
Activity Score 10
Media Buyer
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