AlmapBBDO Sao Paulo

Agency Network: 
March 2011

In order to bring atention to PIAF and their high profile jury, we created a set of custom posters directed at Creative Directors in Barcelona, London, New York, Paris and São Paulo. In total 32 ads were created.

Direct advertisment created by Y&R, Czechia for PIAF, within the category: Professional Services.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Head of Art: Marco "Eddie" Antonio do Nascimento
Copywriter: Conor Barry
Art Director: Thiago Jacon
Photographers: Michael Bae, Will Wintercross, Thiago Jacon, Marco Antonio do Nascimento
Retouching: Playground
Account Director: Esther Gibbons
Account Executives: Karolina Vlasakova. Filip Schleif

Comments (8)

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TommyO's picture
Activity Score 1866

The least they could have done is build different-looking lame airplanes.

Boxey's picture
Activity Score 8879

...and used different-sounding lame headlines.

ivan's picture

Why? These are sent to individuals. Each person see just one execution. There is no advantage of changing the lines or the airplane imho.

Boxey's picture
Activity Score 8879

Maybe it's just seeing them all together like this.

desailly's picture
Activity Score 470

They're aeroplanes? I assumed they were crashed aircraft carriers.

PaulNewman's picture
Activity Score 14

For a DM this idea is OK.

DIVPravin's picture
Activity Score 54

gud job

trikes's picture
Activity Score 64

redonkulous effort. I've just now noticed the scale of this thing. No wonder there's so many fucking photographers.