ADVERTISING

Paul Bakery

Bitter Sweet Cakes

Agency: McCann

Description

"Bittersweet pies" is a new cakes product line, sold in all "Paul" bakeries across the country, that highlights the gender inequality in Romania's society by turning cakes into statistics pie charts! This makes the project to be the 1st ever "social desserts" line in the world.

This professional campaign titled 'Bitter Sweet Cakes' was published in Romania in April, 2016. It was created for the brand: Paul Bakery, by ad agency: McCann. This Direct medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted almost 8 years ago.

Credits

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Director: Miruna Macri
Senior Programmer: Dany Manea
Account Director: Gina Zgubea
Account Manager: Tina Cretu

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.