Advertisement

Bitter Sweet Cakes

Agency Network: 
Published/Aired: 
April 2016
Description: 

"Bittersweet pies" is a new cakes product line, sold in all "Paul" bakeries across the country, that highlights the gender inequality in Romania's society by turning cakes into statistics pie charts! This makes the project to be the 1st ever "social desserts" line in the world.

Direct advertisment created by McCann, Romania for Paul Bakery, within the category: Confectionery, Snacks.

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Director: Miruna Macri
Senior Programmer: Dany Manea
Account Director: Gina Zgubea
Account Manager: Tina Cretu

Comments (4)

Log in or register to post comments

Highest Rated

RamboTango's picture
RamboTango
Activity Score 160

I'm going to say this is made for awards and probably never ran. But still nice idea.

"Nothing except the mint can make money without advertising"

RamboTango's picture
RamboTango
Activity Score 160

I'm going to say this is made for awards and probably never ran. But still nice idea.

"Nothing except the mint can make money without advertising"

refuah's picture
refuah
Activity Score 6

RamboTango you can buy the cakes even as we speak in bucharest.

RamboTango's picture
RamboTango
Activity Score 160

That's good to hear. Perhaps they shold have done a video showing this. As just one mocked up photo does look a wee bit dodgy.

"Nothing except the mint can make money without advertising"

kleenex's picture
kleenex
Activity Score 50610

A video would have been great.

Advertisement