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Paparazzi in the city

Agency Network: 
Published/Aired: 
December 2009
Paparazzi Direct Ad -  Paparazzi in the city

Description

A famous producer Fedor Bondarchuk opens “Paparazzi” restaurant in Ekaterinburg. It is necessary to attract attention of stylish and well-to-do young people. We chose several dozens of young trendsetters (DJs, broadcasters, bloggers and clubbies). Professional paparazzi were following them during a week secretly making photos. Five days before the opening those followed received envelops with their photos and invitations and the picture of Bondarchuk with camera reading “Paparazzi in the city”.Astonished trendsetters spread the news among acquaintances, broadcasted and placed that in blogs. More than 400 people attended the opening and “Paparazzi” still keeps the image of the most trendy place in the city.

Direct advertisement created by Voskhod, Russia for Paparazzi, within the category: Recreation, Leisure.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko
Photographer: FAME Studio
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Istiko's picture

simple and cool : )

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

Adaddicted's picture

Interesting approach, well done!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

pepsiice's picture

witty :)

pepsiice
Activity Score 253
Graphic Designer
Dadaism's picture

Just love USP! In this case the restaurant name~ Awesome!

Dadaism
Activity Score 161
Darling Design
thedesignaddict's picture

Very smart. I love it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CrackerJackFlash's picture

good job

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

atb2005's picture

I look forward to seeing more from this agency. Their consumer activation campaigns are very good.

atb2005
Activity Score 13557
shahidali's picture

One of the best activation idea i've come across. Hope the photographers don't cross the line.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

sirvan's picture

Might be kind of creepy, no?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

tytpol's picture

yep.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

atb2005's picture

No

atb2005
Activity Score 13557
sintra's picture

great idea

sintra
Activity Score 699
Administrative
ssguixi's picture

expensive.

and.

meh.

ssguixi
Activity Score 213
Art Director at Y&R
IRONWORKS's picture

Great DM idea!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Brain-Art's picture

Good Work

Brain-Art
Activity Score 1101
Graphic Designer
gonndo's picture

Thumbs up, guys¡¡¡¡¡¡¡¡¡¡¡¡

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

priyanthavij's picture

Good.

priyanthavij
Activity Score 66
Lowe LDB
Shridevi's picture

Witty...yes...could've been promotion for a detective agency as well

Shridevi
Activity Score 184
Graphic Designer
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