A prize as rare as the diamond it holds

Agency Network: 
December 2012

To promote the Oude Meester Demant, we created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each. The packs' design was inspired by the Oude Meester Demant's very own diamond insignia.

Direct advertisment created by BBDO, South Africa for Oude Meester, within the category: Alcoholic Drinks.

Advertising Agency: 140 BBDO, South Africa
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Designer: Gareth Cohen
Product Manufacturers: Oakwood Studios

Comments (4)

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ankitadv's picture
Activity Score 818

nice ad

kleenex's picture
Activity Score 50174

nice ad for sure.

my mind bursts's picture
my mind bursts
Activity Score 94

Anyone think they look like coffins or cryo-chambers? Get's your attention though and it looks expensive.

PitchStock's picture
Activity Score 56

Very cool package design.

Pitch your ideas better.