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Crumb Case

Agency Network: 
Published/Aired: 
September 2011
Oreo Direct Ad -  Crumb Case

Description

Direct advertisement created by Miami Ad School, United States for Oreo, within the category: Confectionery, Snacks.

Caption

No Crumb Left Behind

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Highest Rated

sirvan's picture

Dumping stale crumbs into my milk? I don't care how "branded" the bag is, this idea blows.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

tracyzhang's picture

neat, I like it! Although I don't know if I'd like it if my crumbs got all over my milk like it looks like in the 3rd picture...

tracyzhang
Activity Score 133
Norremark's picture

awfull lot of work to get those crumbs into such a little bag without getting them all over the place, they should've thought that into the bag design. Even more so if its only for a glass of milk that will have a faint taste of oreo due to crumbs floating around.
Which btw makes it look like the cow who made the milk is terribly sick

idealistic thinking as usual from Miami ad school :)

Norremark
Activity Score 77
Molecule's picture

I like it, and I think kids will love it and make the effort to collect the crumbs.

Molecule
Activity Score 435
Copywriter
Ron Burgundy's picture

its cool thinking, but dont the cookies already dissolve pretty good in milk by themselves?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackmancer2017's picture

It's a smart and cheap gadget but not that good in use I reckon and it highlights that Orea leave crumbles behind (though, it's not that bad). Still I think it's a nice promo even if people won't use it. It puts the brand back in mind and makes you think about it.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Nahla Al Kordy's picture

I like it a lot. Simple ideas are the best

Nahla Al Kordy
Activity Score 4
Copywriter at TBWA |

NK

Glut's picture

oreo goes tea??? please.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mr.x's picture

Nice idea but does it work? I mean, I don't think Oreo crumbs will make my milk taste like chocolate milk, or taste any different for that matter. It has to be in powder form. But, like someone else said, kids would give it a try for sure.

mr.x
Activity Score 998
Forsbergs Skola
kleenex's picture

I love it.

kleenex
Activity Score 51126
Web Designer/Developer
morse's picture

I don't like this idea at all. It's messy.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

Dumping stale crumbs into my milk? I don't care how "branded" the bag is, this idea blows.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

phillsucks's picture

Jesus, no.

phillsucks
Activity Score 131
Art Director at Duelo
Pale Horse's picture

Brilliant! Cookie Crumbles for the soul of the arrested development generation.

Pale Horse
Activity Score 2
LeroyChristian's picture

i want one of that!

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
jinfan102's picture

I want one toooooooo!!!! I don't know how long it's going to take me to save all those crumbs and putting them into that tiny little "teabag", it will be A LOT OF WORK. But I'd do it, just for fun. :D

jinfan102
Activity Score 160
bensculpt's picture

Honestly I don't think you're actually expected to use it. Is it functional, yes. Would I try to use it, heck yeah. But the reality is that it's keeping the brand top of mind with a little gimmick...and when my package of Oreo's is empty, I'm going out to buy another one. Not those Hydrox imitations. (or are they the originals?)

bensculpt
Activity Score 26
Director of Advertising
OFiroz's picture

Nice one. Very practical idea. Thumps up!

OFiroz
Activity Score 53
Creative Director at Creative Director / UAE
bodkin's picture

good way to promote oreos for something other then eating as a biscuit, fun for kids however it would be easier to just put the crumbs straight into the milk, still rate it though for its unique-ness and relation to Target Audience

bodkin
Activity Score 12
Curtin University
coltrane74's picture

another fun way to enjoy oreo

coltrane74
Activity Score 16
Art Director at Kompas Gramedia
Dan Roberts's picture

Incredibly creative ad. It's difficult to promote a food product in an innovative way in general and to increase brand awareness for a household name like Oreo at the same is very impressive. Really nice work

Dan Roberts
Activity Score 3
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