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kurtberengeiger's picture

I think this is from Ogilvy Amsterdam, not Sweden. By the team of Art Director Jan-Willem Smits and Copy Edsard Schutte.
And I'm really impressed by the amount of cash that was surely paid to get the rights to use that ABBA song.

kurtberengeiger
Activity Score 7323
Copywriter
kurtberengeiger's picture

I think this is from Ogilvy Amsterdam, not Sweden. By the team of Art Director Jan-Willem Smits and Copy Edsard Schutte.
And I'm really impressed by the amount of cash that was surely paid to get the rights to use that ABBA song.

kurtberengeiger
Activity Score 7323
Copywriter
ivan's picture

Thanks for the correction.

ivan
Creative Director at Ads of the World
Disco Munky's picture

That is a great idea. And they got it to work...once at least.

Bravo guys.

Rich people who then buy scratch cards deserve to pay.

"Make a name, or be defamed"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

creativemonkey's picture

Not just stolen music, the whole scratch to donate idea isn't exactly fresh as well.
http://www.steun.nl/index.php?page=wat-is-steun

creativemonkey
Activity Score 21
Copywriter at Charities |

The best ideas come in one size: big!

Wordnerd's picture

Coll idea, thanks to perfect placement! you got them with their pants down! nice

Wordnerd
Activity Score 6692
Copywriter
Kateter's picture

agree. lovely stuff. I wonder if it worked.

Kateter
Activity Score 2029
Copywriter
Gilbert Berkam's picture

Indeed the same idea. And both done in Holland... You guys went to the same coffeeshop or something? ;)

Gilbert Berkam
Activity Score 71
Edsard's picture

Huhuh @ 'creativemonkey' and 'Gilbert Berkam'. Member since 12 hours huh?

Edsard
Activity Score 156
Copywriter at Alfred International
Mr. Positive's picture

Not really sure I care if it's been done or not.
In fact, we should it more.

Mr. Positive
Activity Score 178
gmint7's picture

:::J:::

"damn, i shouldn't have scratched them!!"

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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