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The Most Credible Testimonial in the World

Agency Network: 
Published/Aired: 
November 2012
Opel Direct Ad -  The Most Credible Testimonial in the World

Description

Opel was going to launch the new electric car Ampera. It is revolutionary: The first fully electric car for real everyday use, rechargeable on any power socket. But to convince the people from the Ampera, we first had to convince a very critical target group: The motoring journalists. So we were looking for the help of a charming and surprising testimonial to speak for the Ampera: Electricity itself. And thanks to some small electronics we made electricity speak for the Ampera. The motoring journalists got a parcel with a simple power socket. And we just asked them, to use it. When they did, they experienced a surprise they would never forget: Electricity spoke to them – out of the power socket. The Ampera got the best motoring press coverage in Opel's history and finally became Car of the Year 2012.

Direct advertisement created by Wien Nord, Austria for Opel, within the category: Automotive.

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Highest Rated

somecopywriter's picture

Genius! This is advertising that really works. Love the depth of thinking. Great direct mail.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
somecopywriter's picture

Genius! This is advertising that really works. Love the depth of thinking. Great direct mail.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
somecopywriter's picture

Genius! This is advertising that really works. Love the depth of thinking. Great direct mail.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Wordnerd's picture

too bad. A rare chance for reeeally nice copywriting kinda wasted

Wordnerd
Activity Score 6692
Copywriter
shorsturr251's picture

Couldn't agree more.

shorsturr251
Activity Score 2
philippertl's picture

Clever idea!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Mammoths-Not-Dead's picture

Nice&simple! kind of like it )

Mammoths-Not-Dead
Activity Score 404
kleenex's picture

Love the idea.

kleenex
Activity Score 51078
Web Designer/Developer
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