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Target Heavy Food

Agency Network: 
Published/Aired: 
June 2011
Nobilin Direct Ad -  Target Heavy Food

Description

Brief Explanation: Show the affected people that (plant-based) nobilin has the power to aid digestion.

Describe the brief from the client: Develop a promotional product design for a special edition of nobilin in order to raise awareness for the brand.

Description of how you arrived at the final design: A promotional product design that seperates nobilin from other brands at the point of sale.

Indication of how successful the outcome was in the market: Due to largely positive feedback from both retail markets and consumers, the promotional period of our special edition was successfully extended.

Direct advertisement created by BBDO, Germany for Nobilin, within the category: Pharmaceutical.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Jan Harbeck, David Mously, Wolfgang Schneider
Art Director / Illustrator: Daniel Schweinzer
Copywriter: Lukas Liske
Junior Account Manager: Gülcan Demir
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Highest Rated

murugesh's picture

target achieved. like it.

murugesh
Activity Score 75
creative director
morse's picture

Wow! Amazing idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ryantammkt's picture

10 stars for an excellent idea! well done!

ryantammkt
Activity Score 210
The JACK's picture

not possible.. where the product info like date of mfg and exp and that....

The JACK
Activity Score 438
Marketing Manager
atb2005's picture

It says a PROMOTIONAL product design. These are samples. Also, they can still come in boxes, not pictured here.

atb2005
Activity Score 13557
ace85le's picture

Wow. I didnt know you're allowed to do that.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture

Great idea, especially in medical. Well done.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

wildbore's picture

superb!

wildbore
Activity Score 749
Creative Director at - - -
lessismore's picture

love it

lessismore
Activity Score 251
Graphic Designer
twoten's picture

Simply brilliant...

twoten
Activity Score 24
pez's picture

Yes!

pez
Activity Score 1804
Creative Director
tamer samy's picture

Sure, a Cannes Lions, they earn it :)

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

bhuvneshwar.chd's picture

like it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

nerio's picture

very well thought out... I like it a lot

nerio
Activity Score 166
Web Designer/Developer
Mantufayo's picture

Good work!

Mantufayo
Activity Score 580
Creative Director
sirvan's picture

Love it. Bravo!

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

fjesus's picture
fjesus
Activity Score 6
murugesh's picture

target achieved. like it.

murugesh
Activity Score 75
creative director
Abhishek Parikh's picture

WOW...

Abhishek Parikh
Activity Score 568
rahatx1's picture

amazing concept! but I doubt drug regulatory bodies in diff companies allow that...u gotta comply with the packaging reqs...but whichever country allows it, this is going to be a sure fire hit!

rahatx1
Activity Score 2
Editor at Jang Group of Newspaper / University of Karachi
somecopywriter's picture

Absolutely brilliant.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
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