Advertisement

Peg Solitaire

Agency Network: 
Published/Aired: 
December 2010
Nestle Direct Ad -  Peg Solitaire

Description

Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire and sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover" for Nestlé's chocolates.

Direct advertisement created by JWT, Brazil for Nestle, within the category: Confectionery, Snacks.

Log in or register to post comments
theoldman_son's picture

Nice.

theoldman_son
Activity Score 317
Art Director
ÖzgürBeyinFikirleri's picture

great idea

ÖzgürBeyinFikirleri
Activity Score 48
Copywriter at WBR İstanbul
ValenG's picture

greeatt

ValenG
Activity Score 58
kleenex's picture

loved it...

kleenex
Activity Score 51098
Web Designer/Developer
AdBuzzer's picture

I wanna receive such direct mailings! Please send some to me! ;-)

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Bife's picture

amazing

Bife
Activity Score 99
Art Director
esheigwapings's picture

Alpino brand looks expensive. I'm a little worried that they wouldn't really play for eating Alpino bec. it suggests fast-paced eating. Would you do that on expensive chocolates? Simple yet smart, though.

esheigwapings
Activity Score 48
Art Director at University of the Philippines College of Fine Arts | Vitalstrats Creative Solutions
NataliaLima's picture

It's not really that expensive, but i'm pretty sure no one would actually replace the chocolates.

NataliaLima
Activity Score 1380
snowgoosegirl's picture

Really smart....*thumbs up* I give it to them

snowgoosegirl
Activity Score 32
Copywriter |

#okbye

Featured Content

Latest Collections

Advertisement