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The physical e-mail

Agency Network: 
Published/Aired: 
May 2009
Neotel Direct Ad -  The physical e-mail

Description

Direct advertisement created by TBWA, South Africa for Neotel, within the category: Professional Services.

Advertising Agency: TBWA\Hunt\Lascaris\Tequila, Johannesburg, South Africa
Creative Director: Justin Wright
Art Director / Illustrator: Michael Muller
Copywriter: Kamogelo Sesing
Photographer: Wihan Meerholz
Production: Craig Walker - E-Graphics
DTP: Michael Van Rooyen
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Guest's picture

I want to see the letter arriving through the web!

Guest
premc's picture

wow !! Like it very much

8.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

NastyJester's picture

I REALLY like the envelope... seriously, lovely idea. The headline on the letter lets it down slightly in my opinion, but I can't quite put my finger on why that is.

NastyJester
Activity Score 740
Copywriter
Spinnaker's picture

Absolutely tops! A winner all the way.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

Example's picture

Stop commenting on your own work

Example
Activity Score 99
Art Director
Spinnaker's picture

Since when are we not allowed to comment on our own work?

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

Guest's picture

Its not that you're not allowed to, it's just sad that you think your own work is so awesome. I thought the point of putting your work up here is to get an idea of what OTHER people think.

But otherwise you could start by writing: "Hey everyone, this is my work and I think it is just awesome and it's all because of me and my greatness. Do you guys think I'm great too?" instead of pretending to be a third party admirer.

Just a thought.

Guest
Guest's picture

FAKE!

Guys, you send someone a piece of mail telling them to change to Neotel because their service provider is slow.
Then you follow up by sending an email which proves that their service provider is in fact not slow.

If you're going to make a scam ad to enter into awards, the least you can do is think it through.

Guest
Guest's picture

Dude, I think the "e-mail" through the post is to dramatize competitors' slow service because it takes days to arrive. Then when you open it, the letter inside says something about how with Neotel you wouldn't have to wait.

I think it's cool.

Guest
Guest's picture

This is hot, real hot.

Guest
Guest's picture

This is cool, real cool.

Guest
Guest's picture

Lame, real lame ;-)

LOL! Good Ad got me smiling

Guest
Guest's picture

Nice work lads, quite a weird thought but once you wrap your head around it its very cool - good solution to a real problem, and I assume it didn't cost huge amounts of cash to do either.

Guest
silvertongue's picture

Talk about not thinking things through: the 'mail' from Neotel still takes three days to arrive.

A misguided attempt at the ancient 'show how bad the competition is to make us look better' mentality.

silvertongue
Activity Score 555
Copywriter
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