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Agency Network: 
Published/Aired: 
June 2008
Nelka Direct Ad -  Holes

Description

Direct advertisement created by JWT, Costa Rica for Nelka, within the category: Professional Services.

Caption

If you drive through Costa Rica do it with a car that's not yours.

Advertising Agency: JWT, San Jose, Costa Rica
Art Director: Alfredo Enciso
Creative Director: Christian Caldwell
Director: Khalo, Grupo Produccion Creativa
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ODoyle's picture

Wicked strategy, awesome work.

Only thing was it looks like you guys had just as big or bigger budget then the competitors?

Blog turned real site is magic...

ODoyle
Activity Score 260
Art Director
The Truth's picture

This is a "Ghost Ad" or "Trucho" my dear friends this case won 4 Lions in Cannes [1 gold, 3 Silvers] and the people that know about advertising in Costa Rica knows it. The people of AdLatina & Latinspots know that this never happened, the Nelka company itself is a fabrication, only for the purpose of winning awards in Cannes.

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The Truth
Activity Score 17
JWT |

The Truth

gmattab's picture

Nelka does exist! Please verify your information before to make a comment. And maybe the 70% of cannes winners, do it wiht a ghost ad, dont look the problem

gmattab
Activity Score 81
Copywriter at TBWA Costa Rica
The Truth's picture

I heard it really exists, but for trucks and there is only one office. And those Cannes are going back to France...be scared.

The Truth
Activity Score 17
JWT |

The Truth

thirty6chambers's picture

a sneak attack on consumers... wtf? i'd be pissed to find out that they don't really give a crap about the problem and that my photos are being used to advertise.

thirty6chambers
Activity Score 1464
Art Director
advinci's picture

NELKA ES TAN REAL COMO LA HONESTIDAD DE ESTA AGENCIA.

advinci
Activity Score 34
Creative Director |

whatever makes you happy.

StuartLittle's picture

cunning strategy

StuartLittle
Activity Score 466
Other
chayie's picture

Very good campaign. Fresh idea though a little bit crooked - the crookedness make it superb.

chayie
Activity Score 75
ad-india advertisers, Kerala
sparky's picture

really good idea. its hardly fooling the consumer ...more involving their emotional output in an idea

sparky
Activity Score 454
Copywriter at M&C Saatchi
Guest's picture

Fake ad. all for a cannes :P LOL

Guest
Guest's picture

Nelka Rent-a-Car? O my Good¡¡¡¡

Guest
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