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May 2012
Natasha Goulbourn Foundation Direct Ad -  Moody Watch

Description

To address depression issues that 4.5million Filipinos face, Campaigns & Grey partnered with the Natasha Goulbourn Foundation (NGF), an establishment to promote awareness and better understanding of depression as a medical condition, for this campaign. The main objective of this campaign was to raise funds to support the Foundation’s advocacy, information, education and communication (IEC) program. To be current and appealing, Campaigns & Grey’s design abides by today’s minimalist fashion with merely a subtle reference to our advocacy. The agency collaborated with watchmaker, Happy Hour, on a design that is intended to lift the spirits of both wearer and spectator. The face of the timepiece features literally, a human face with two dots for eyes and hour/minute hands transforming into a smile or frown.

Direct advertisement created by Grey, Singapore for Natasha Goulbourn Foundation, within the category: Public Interest, NGO.

Advertising Agency: Campaigns & Grey, Singapore
Chief Creative Officer: Ompong Remigio
Art Directors: Natasha Bautista, Tina de Torres
Copywriter: Jameilee Que
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arvin's picture

:(

arvin
Activity Score 341
kleenex's picture

blech....

kleenex
Activity Score 51166
Web Designer/Developer
Agamenon's picture

No.

Agamenon
Activity Score 135
Copywriter
ItMatters's picture

It'd be great if it explains a bit more. A lot of 'so' and 'then' questions unanswered.

ItMatters
Activity Score 2167
gonndo's picture

And...?

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture

???

BLOODY FOOL
Activity Score 199
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