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Agency Network: 
Published/Aired: 
June 2008
Music for Life Direct Ad -  Thirsty

Description

Direct advertisement created by Mortierbrigade, Belgium for Music for Life, within the category: Public Interest, NGO.

Advertising Agency: Mortierbrigade, Brussels, Belgium
Creative Directors: Jens Mortier, Joost Berends, Philippe Deceuster
Art Directors / Copywriters: Tim Driesen, Joeri Vandenbroeck, Dieter Vanhoof
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Prof's picture

Bravo!

Absolutely brilliant.

You are the people that make me keep my hopes up about advertising.

Prof
Activity Score 1449
Copywriter |

Quite really.

Wordnerd's picture

very nice and very well executed. congrats

Wordnerd
Activity Score 6692
Copywriter
kurtberengeiger's picture

Cool.

kurtberengeiger
Activity Score 7323
Copywriter
Copydog's picture

Fantastic!

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
floydeepurple's picture

Goosebumps stuff! This is brilliant! Hats-off to every single one involved in creating this.

floydeepurple
Activity Score 349
Copywriter
floydeepurple's picture

And yaa, it would be great to see the footage of these programs if possible.

floydeepurple
Activity Score 349
Copywriter
de_martin's picture

I think you can still see this in Mortierbrigades online portfolio. Check mortierbrigade.be

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

daniel ieraci's picture

Fantastic! Well done to all involved, truly a great piece of communication.

daniel ieraci
Activity Score 333
Art Director
A.G. Pennypacker's picture

Damn I wish I had though of this! This is brilliant. Even if they are all set-ups. I simply find it hard to believe that security in all those studios could be so lax. Especially after it happened the first couple times. But that takes nothing away from the idea. It's still genius.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
whitespace's picture

Daaaaaaaaaamn

This work deserves a lot of hardware and a few internets.

whitespace
Activity Score 1953
Creative Director
HV's picture

Absolutely brilliant.

Its interesting how much breaking of the rules we accept when stuff like this happens for a charity organisation. People would go CRAZY if this kind of stunt was made for a commercial company.

HV
Activity Score 212
Art Director
Alistair C.'s picture

amazing work! congratulations for such a beautiful idea and I'm really glad it yielded results.

this redeems advertising from the detergent/ toothpaste bs.

Alistair C.
Activity Score 692
Copywriter
sumsum's picture

great! this gonna rock the festivals!!!

sumsum
Activity Score 613
copywriter
theanc's picture

Amazing, really amazing!

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Absolut M's picture

Muy bueno

Absolut M
Activity Score 1069
Marketing Manager
Roger Daly's picture

THAT is the 'thinking' benchmark.

Roger Daly
Activity Score 355
sparky's picture

wow.

sparky
Activity Score 454
Copywriter at M&C Saatchi
priyanthavij's picture

Brilliant! Well done Mortierbrigade!!!

priyanthavij
Activity Score 66
Lowe LDB
maniv's picture

cool -

maniv
Activity Score 6
Bates 141 |

juneman

esosa osagiede's picture

Esoterik

To play the devils advocate....why use a black boy?

esosa osagiede
Activity Score 50
Copywriter at 141 Worldwide(a member of the Ogilvy group) |

Esoterik

Guest's picture

because it's about water poverty in AFRIKA, you idiot

Guest
Guest's picture

Because it's about water poverty in AFRIKA you idiot

Guest
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