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Agency Network: 
Published/Aired: 
August 2009
Mundo do Condomínio Direct Ad -  Sponge card

Description

Business card printed on a real sponge, small enough to keep in a wallet.

Direct advertisement created by Fields, Brazil for Mundo do Condomínio, within the category: House, Garden.

Advertising Agency: Fields, Brazil
Art Director / Designer: Lucas Zaiden
Creative Directors: André Sartorelli, Fernando Lopes
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Highest Rated

GMD10's picture

LoL. Maybe something for Sponge Bob than?

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

Such a practical business card unfortunately won't be too practical as the business card, however it can do nice first impression

Guest
Arkadiusz's picture

Such a practical business card unfortunately won't be too practical as the business card, however it can do nice first impression.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

GMD10's picture

LoL. Maybe something for Sponge Bob than?

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Grace Bastien's picture

Agree. Especially effective if it is kept in the kitchen and used every day for the next month.

Grace Bastien
Guest's picture

but how different it is from branding...

Guest
Guest's picture

I like it a lot.

Guest
Guest's picture

looks nice as a gadget

Guest
capywriter's picture

small enough to keep in a wallet? Depends on the size of the wallet I guess...

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

fresh!

Guest
Guest's picture

Seen it before. Maybe on the Simpsons in 1996

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

Pop-Up Sponges, it would have been even better.

Guest
AmOgodzzz's picture

Too thick to be a business card, maybe? It would have been cooler if they gave them out as little souvenirs to potential clients or whatnot, but don't give me your contact info and business address printed on something I can use to scrub the pots and pans.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

Small enough to be kept in a wallet? I'd like to photographic proof please. If the caption didn''t tell me this is a business card, I would think it was just a logo printed on a sponge and scourer - which is just another not-very-clever piece of merchandise.

Guest
magintosh's picture

looked like sponge sex to me. definitely needed the caption to explain.

magintosh
Activity Score 62
Graphic Design |
Guest's picture

Why??? I would call this "business card FAIL"

www.drumbeatmarketing.com

Guest
shahid.h's picture

would have worked betetr as a direct mailer, but a business card?? overboard!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

Very original, and inexpensive to pull off. They sell these sponges at Dollarama in Canada, usually a pack of 12 for a buck.

Guest
ericofthedead's picture

Great idea - very original and inexpensive to produce. They sell these sponges in a pack of 12 for $1 at Dollarama in Canada.

ericofthedead
Activity Score 64
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