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Seed Coaster

Agency Network: 
Published/Aired: 
June 2012
Molson Dry Direct Ad -  Seed Coaster

Description

Most coasters protect tables, these ones protect the whole planet. For Molson Canadian's Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada.

Direct advertisement created by Rethink, Canada for Molson Dry, within the category: Alcoholic Drinks.

Advertising Agency: Rethink, Vancouver/Toronto, Canada
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre
Art Director: Irene Pau
Copywriter: Mike Dubrick
Producer: Narine Artinian
Studio Artist: Michelle Kennedy
Account Manager: Leora Katz
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Andrej's picture

Yes!

Andrej
Activity Score 656
Copywriter
RooLaw's picture

It has been done before. Honda mailer made by Inferno.

RooLaw
Activity Score 25
Art Director
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