Advertisement

Great taste and Game all in one

Agency Network: 
Published/Aired: 
March 2012
M&M's Direct Ad -  Great taste and Game all in one

Description

Objective: Increase the sales for the M&M’s Family Pack, at the same time increase the consumption frequency. Creating an extra value for the family pack rather than just at larger bag of M&M's.

Solution: Utilize the colorful coating of the M&M’s and combining the nature of the Chinese chess. M&M’s now becomes not just a great snack, but also a great game to enjoy. On top of that, it adds value to the nature of a ‘family pack’. The game allowing kids and parents to enjoy the snack while playing the game, creating an entertaining family time.

Result: 1st month of the promotion, M&M’s family pack has increased sales by 10%. 560 posts regarding to the product were posted on both Facebook and Plurk, largely increased the awearness of the launch of the product. The promotion has also raised a gaming trend within school and kindergarden. M&M's not only created a eat while play moment, also created a great sales.

Art Director:Peggy Chen

Direct advertisement created by BBDO, Taiwan for M&M's, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, Taiwan
Executive Creative Director: Alex Lin
Creative Director: Tom Huang
Copywriter: Popeye Weng
Log in or register to post comments

Highest Rated

hi221476693@gmail.com's picture

i like it.

hi221476693@gma...
Activity Score 34
next's picture

Nice. Love

next
Activity Score 28
hi221476693@gmail.com's picture

i like it.

hi221476693@gma...
Activity Score 34
hi221476693@gmail.com's picture

I want to play....................

hi221476693@gma...
Activity Score 34
creativegodown's picture

no idea...

creativegodown
Activity Score 252
creativegodown's picture

no fun too...

creativegodown
Activity Score 252
kleenex's picture

good idea.

kleenex
Activity Score 51110
Web Designer/Developer
MicheleVirgilio's picture

good idea for me. not bad

MicheleVirgilio
Activity Score 2617
stickynotes's picture

aren't they gonna melt?
mum always told me: don't play with food!

stickynotes
Activity Score 1094
sacrilegend's picture

M&Ms can hardly be considered food. ;)

sacrilegend
Activity Score 3394
Copywriter
panti's picture

"Oh right...they'll melt....Ok guys, let's not move forward with this campaign." - sarcasm.

panti
Activity Score 4
next's picture

Melts in your mouth. will not melt your hand ... ...

next
Activity Score 28
panti's picture

thanks for the overthinking.

panti
Activity Score 4
sacrilegend's picture

Like this.

sacrilegend
Activity Score 3394
Copywriter
rintintintin's picture

good idea.

rintintintin
Activity Score 39
army's picture

Interesting for me.

army
Activity Score 40
Mia31's picture

Not sure...

Mia31
Activity Score 27
Other at Fashion designer and owner of the brazilian brand "Lia Souza"
cwriter79's picture

Interesting idea. I wonder if regular checkers would have worked better? That way when you jump an M&M, you can actually eat it. With Chinese Checkers all pieces have to stay on the board.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
Featured Content

Latest Collections

Advertisement