Agency Network: 
August 2012

The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.

Direct advertisment created by Station X, Canada for MMA, within the category: Recreation, Leisure.

Black out like a man.
Try slamming bodies instead.
Have your next round off the stool.
Bring this coaster in for a lesson that won't cost you a cent.

Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Print Producer: Julian Davis
Production Designer: Rhoderick Lising

Comments (5)

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Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

i like the copy

Love creating ads..

alausa's picture
Activity Score 1420

Nice lines.

CrackerJackFlash's picture
Activity Score 19601


kleenex's picture
Activity Score 51022

Love the idea.

lezy's picture
Activity Score 377

nice way to connect to the preferred audience...

liked it... :)