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Nodders

Agency Network: 
Published/Aired: 
December 2010
Description: 

Direct advertisment created by Six Inches, India for MF Global Sify Securities, within the category: Finance.

Advertising Agency: Six Inches Communication, India

Creative Directors: Pravin Shah, Sanjay S

Associate Creative Director / Art Director: Reshma Basankar

Copyhead: Amit Badle

Visualizers: Souchitra Sarkar, Sachin Rane

Client Servicing: Neha Verma,Cheryl Britto,

Comments (11)

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jackmancer2017's picture
jackmancer2017
Activity Score 6992

I doubt people will understand it as the descriptions explains this DM, since the packaging's text is a lot shorter.

So-so idea. I'm not so sold on it.

ivan's picture
ivan

They will, in India "nodding" is a much discussed issue.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Alright, fair enough :)

Guest's picture
Guest

what are you talking about? it is perfectly clear and as they said the results were really positive.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Agencies always say results are really positive ;p

Guest's picture
Guest

It's def no Nespresso.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Nicely linked to their site copy: "When you need investment advice, is 'yes' all you hear?"

Hopefully this was followed up by asking them to use the pen to sign a contract with MF Global. Otherwise it's a great-looking lost chance.

adises's picture
adises
Activity Score 31

Very nice, as an Indian I definitely get what they are referring to :)

Dzsoi's picture
Dzsoi
Activity Score 8532

From that sentence, I wouldn't get what they are trying to say. 'Right perspective' and 'nodding' have too many logical steps between them. Maybe they should have sticked to the line CP cited (that they've used on the website).

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

A good use of pull strategy. Nice campaign...

Dharmesh Padia

Shridevi's picture
Shridevi
Activity Score 184

Very nice

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